How can we help you?

How we work

One agency. Multiple ways to work with us. Every capability, in every retainer.

Croí is built around three retainer levels. Each one is a different way of working with us, scaled to where your organisation sits and what it needs from a marketing function. The full set of capabilities sits inside every retainer. What changes between tiers is the depth, the cadence, and how closely we sit alongside you and your team. Every retainer also includes The Croí Engine: our embedded digital platform that does the working part of marketing. Always on, always branded as yours.

If you need something defined and finite rather than ongoing, that lives in Consulting: a separate, project-based way to work with us, sitting alongside the retainers.

The Three Croí Retainers

MOMENTUM

Marketing fundamentals delivered consistently.

Momentum is for organisations that need their marketing to be present, professional, and reliable, without the overhead of a full internal team or a large agency. We hold the strategy, run the channels, and keep the work moving. You stay focused on the business.

The Croí Engine sits on your site as your always-on digital front, capturing enquiries, qualifying leads, and booking meetings into your calendar around the clock.

Best suited to small organisations, sole traders, professional service practices, and emerging businesses that want senior marketing thinking without permanent headcount.

SCALE

Your full marketing function, delivered by us.

Scale is for organisations ready to operate as if they had a complete in-house marketing department, without building one. We function as your marketing team. We hold the strategy, run the campaigns, produce the content, manage the events, drive the media, and own the digital presence.

You get senior leadership, hands-on execution, and accountability for the outcome. The Croí Engine becomes your full digital front: branded site, conversational AI, interactive tools, digital intake, calendar integration, lead routing, live analytics, and sector content.

Best suited to established mid-size organisations, member associations, growing professional firms, and not-for-profits operating without an internal marketing function.

LEADERSHIP

Inside your leadership team.

Leadership is for organisations at an inflection point. A new CEO, a merger, a repositioning, a significant growth target, or a board that has realised marketing is a strategic lever rather than a cost line.

At this tier, the Croí principal sits inside your leadership team. The marketing function is fully owned and operated by us, integrated with your strategy, your board cycle, and your operating rhythm. The Croí Engine is deployed at enterprise scale across your team with custom integrations and Croí Bespoke for AI agents built around your specific operational workflows.

Best suited to large organisations, peak bodies, complex member associations, and businesses where marketing needs to operate at the same level as finance, operations, and people.

The six capabilities inside every retainer

All six Croí capabilities sit inside every retainer, scaled to your tier. Click through to any service for full detail.

01

Websites and Digital

Your website is your hardest-working team member.

Strategically structured, clearly written, built to perform. Website strategy, design and build, copy, landing pages, SEO foundations, and ongoing performance optimisation.

02

Copy and Content

Words that do the work.

Sustained content programmes. website copy, brand messaging, email, social, annual reports, proposals, and sales collateral, all in your voice.

03

Marketing and Strategy

Campaigns built on insight, not guesswork.

Marketing strategy, annual planning, awards nominations, campaign development, member and stakeholder communications, brand positioning, analytics, and optimisation.

04

Events

Every detail, considered.

End-to-end event management across conferences, gala dinners, awards programmes, executive briefings, professional development, webinars, and member forums. MC scripts, run sheets, sponsorship, AV direction, and post-event follow-through.

05

Media and Communications

Your reputation, managed with precision.

Public relations, media relations, stakeholder communications, internal communications, reputation monitoring, and awards strategy and submissions.

06

Profile and Thought Leadership

Your voice, in the rooms that matter.

Executive positioning, thought leadership content, contributed article placement, speaking and panel pitching, podcast appearances, LinkedIn programmes, ghost-writing, and promotional campaigns.

 

 

 

How the tiers compare

Side by side, what is delivered at each retainer level.

Momentum Scale Leadership
Strategy Annual marketing direction Full marketing strategy, quarterly review Board-level integrated strategy
Brand and content Consistent voice, steady output Full content programme Managed editorial function
Channels and digital Owned channels managed Multi-channel ecosystem Enterprise digital presence
Campaigns Quarterly campaigns Always-on campaign engine Integrated demand generation
Events Two events per year Year-round events programme Flagship event ownership
Media and reputation Reactive media support Active media programme Strategic reputation management
Profile and thought leadership Founder LinkedIn presence Executive thought leadership programme Board-grade public profile
The Croí Engine Croí Chat, Croí Tools, Croí Diary, Croí Connect Full Engine: Croí Site, Chat, Tools, Intake, Diary, Connect, Insights, Feed Full Engine plus Croí Bespoke (custom AI agents, multi-user, integrations)
Croí leadership presence Monthly check-in Embedded weekly Inside your leadership team

> Click here to download a PDF file of the table.

Investment is calibrated to your organisation’s size, scope, and tier. Indicative ranges are shared at first conversation.

Annual commitment discount

Clients who commit to a 12-month engagement, pay quarterly, half-yearly, or annually in advance, receive

8%

Momentum
Discount

on 12-month committment

10%

Scale
Discount

on 12-month committment

12%

Leadership
Discount

on 12-month committment

Consulting: a separate path

A defined project, a finite scope.

Not every organisation needs an ongoing marketing function. Some need a specific piece of work done well: a website rebuild, a campaign launch, a conference, a brand refresh, a strategy sprint, an annual report, a piece of thought leadership.

Croí Consulting sits alongside the retainers as a project-based way to work with us. One clear scope, one set timeframe, one excellent piece of work. Consulting is also the right starting point if you want to experience how we work before considering a retainer.

Ready to talk about which tier fits?

Every conversation starts without obligation. Tell us about your organisation, where you are, and where you are trying to get to. We will tell you which retainer fits, what the first 90 days would look like, and what the indicative investment range is.

No jargon. No hard sell. Just an honest discussion about whether we are the right partner for the work.